Turtle Wax, the globally recognised car care brand, challenged Mosquito to develop a high end consumer TV-style ad (for digital activation) to help reposition the brand online and reflect a fresh new image.
Mosquito created a cinematic feel-good film, creating an emotional bond with the target audience’s lifestyle and demonstrate the efficacy of the brand’s product. Designed to be delivered online through online video channels and social media. To achieve the cinematic feel, we filmed on Arri Amira. Shooting at 4K, along with 100 fps slow motion, all through high-end primary lenses, we captured the warmth, depth and quality required to reflect the brand's values.
To further enhance the offering, we developed a Facebook game with a quiz based challenge for users to watch clips of the video to educate the consumer to relatable 'life problems’. Matching the correct Turtle Wax product with the issue presented in the video allowed users to engage for the chance to win dream prizes such as holidays to Centre Parks, Jaguar and Porsche experiences.
The campaign has been recognised already in 2 awards for 2016:
Video and social presence increased brand reach and exposure - targeting a core car enthusiast audience.
Themed content via video ensured the channels had a focus, conveying a series of product messages, whilst creating a refreshing story for the audience to identify with.
The campaign educated and informed product uses and benefits
Encouraged brand engagement.
Ultimately the creative production demonstrated extended reach, re-purposed to deliver hard working cross-channel engagement and interaction, whilst smashing the budget when comparing it to TV.