The Challenge

Securing ‘App of the Year’ 2015, Mosquito brought the hugely successful book “English Grammar in Use” into the digital age, by producing a progressive content-rich app for iOS, Android and Kindle Fire HD.  The app was designed to simulate the book’s pedagogical learning model whilst utilising mobile technical opportunities to further the learning experience, through interaction and assessment. It was vital to ensure all interaction, feedback and visual communication, iconography and layout would be intuitive to non-native English speakers.

The strategy was not to simply replicate the book via the app, Mosquito strived to embrace the advantageous features a mobile can deliver as a personal learning device; including listening to examples, assessed interactive activities and progress tracking.

The vast global market of English language students, especially those from non-English-speaking countries (the app is localised in over 14 global app stores) were extremely responsive to the launch of the app, giving it 4.5 stars across the global app store.