Bblonde approached Mosquito to re-brand their product range, website and launch the brand across social media. Having been creating great British blondes for 30 years, Bblonde’s newly re-branded product range now reflects the premium salon results of the UK’s No1 blonding brand.
Mosquito introduced luxurious gold foil and seductive black packaging to the product, combined with cutting edge hair photography. A simplified layout and distinctive new product names were launched, enabling customers to find the perfect Bblonde product for them.
Improved instructions and synchronised social media including YouTube tutorials, ensures salon blonde results each and every time.
Mosquito’s campaign tactics of ramping up the glamour factor on-pack and having real conversations on digital platforms has given the brand a chance to maintain its position. The brand now exuberates vibrancy and glamour and stands proudly alongside its competitors on supermarket shelves.
"A prestigious award ceremony in the beauty and hair industry that recognises product innovation and marketing campaigns."
Silver winner in Pure Beauty Awards for Best Hair Colouring Launch
Increased Facebook Likes by 710% YOY and increased post reach by 3389%.
68% increase to web traffic.
Bblonde tutorial YouTube views increase 25% MOM.