Mosquito were challenged with rebuilding and improving the Auto Trader iphone app. As ever, we approached the task with creativity and inventive functionality and in so doing Mosquito raised the star rating from 2.5 to 4.5, as well as winning numerous awards and featured in The Sunday Times App List.
We introduced the ability to easily navigate between searches and saved data, improving the benefit to the end user of one intuitive search form. The branding was carefully placed within the app to be discreet and unobtrusive. Our approach was elegant and intuitive and enabled users to easily sort and retrieve their favourite vehicles.
The app was designed to take full advantage of the mobile device’s GPS; allowing a list of favourite searches by current location and proximity. This feature not only accelerated the search process, it also allowed the consumer to use the GPS facility to use saved searches to find cars ‘on the go’; an invaluable tool to find the perfect car near to you at home or when travelling.
A new featured section of the app was implemented to allow consumers to find dealerships rather than vehicles. Using GPS and the entire TMG listings of all UK dealers, the consumer can find the dealer of choice by brand name. In addition we developed a bespoke map to display the proximity of dealers visually.
"The winner in this category was a real powerhouse. The judges loved the way it married the mobile platform to user need, they were impressed with the functionality and the user experience, and they were blown away by the results."
-Big Chip Judges
Listed in the Sunday Times App List 2012 of the top 500 global apps.
App Store Testimonials:
“Really clear and easy to find what you’re liking for. :-)”
“Outstanding app its simple to use with great results on the searches it brings back. The attention to detail is fantastic.”
“Can spend ages on here browsing. Much quicker and easier than going on the website”
“This app is easier and better than the main Autotrader website. All the options are available to select."
"Loads pages fast and instant, pictures sharp, clear and fast. This is a must for just browsing car prices or for serious buyers and sellers. Have to give it 5 stars, no less.”