101
%
Social Reach Doubled in 6 Months3515
%
Instagram Engagements1.9
M
Total Audience of AttendeesWhat is it about a freshly cleaned home that makes us feel great? We like to call it “That Cleaning Feeling.”
To begin, we designed and delivered over 150 bespoke product mailers to influencers with a combined audience of over 11.3 million. Followed by an exclusive event in London - the first of its kind for influencers in the cleaning community after COVID-19 lockdowns.
NB: No influencers were paid to attend this event.
Via Astonish’s social channels, we were able to bring the brand’s new visual identity to life through interactive campaigns and formats:
Hosted competitions as an incentive for the community to share their content and get involved in the campaign.
This was a great example of taking an existing brand and reaching a new audience, which is not an easy task. This agency's clear strategy and audience research paid off as they continued to see growth post-campaign.
£1,000,000 had previously been spent on TV advertising and reached 10.3 million people. For this digital campaign, a budget of £83k (inc media) reached 11.9 million people.
In just 6 months, online sales doubled from £7,300 sales per month with 220 orders, to £14,000 sales over 471 orders.
Incredibly, we still continue to see this growth into 2022 with January seeing £20,000 in online sales over 693 orders, an increase in orders of over 215% vs 6 months prior.
Influencer Event:
Social:
