Zoflora's "Fragrance expert" (actor Sam Wilkin)
Mosquito receives a prestigious shortlist for 'Best Digital Branding Campaign' at this year's Big Chip Awards 2014.
Mosquito delivered a high production Facebook web app, using 'gamification' techniques that engaged consumers, reached to peers and educated them on the brand's USP. The Facebook app was developed for the antibacterial disinfectant brand Zoflora.
Guided by Zoflora's Fragrance Expert (actor Sam Wilkin), users were challenged to recreate one of Zoflora's fragrances for a chance to win the opportunity to create Zoflora's next fragrance. First they were encouraged to learn about each fragrance, which communicated the brand USP. They were then challenged to recreate it…
The Zoflora "Fragrance Lab"
The Big Chips are far and away the biggest digital awards outside London and the longest running in the UK. They are run by and for the industry, not for profit - by trade association, Manchester Digital working with partners including Digital Union in the North East, Creative Sheffield, and user groups and networks in Leeds and Liverpool.
