The CTI group have made their fourth acquisition, adding international award-winning brand communication and performance marketing agency, Mosquito, to their network. The group, independently owned by CTI Holdings, is now one of the largest full-service agencies outside of London with 200+ staff and an estimated £15M turnover, making it the most equipped independent digital-first integrated agency outside of London.
“With consumer and customer behaviour continually evolving in the digital space, brands and business are now demanding both sides of the coin from an agency - from deep technical strategy implementation to the experiential touchpoints a customer now expects from a brand. It was evident to choose the right group that delivered the same vision and ambition to allow our customers to thrive and grow. The move to the CTI group has been a carefully considered strategic decision for the agency. With our insights to behaviorally and contextually connect business with consumers and customers, Nick and I both felt by joining together we were able to complete the full picture of every touchpoint a future-focused business demands. Equipping so many independent agencies at the top of their game means we are able to deliver a service offer like no other.” ANTHONY DIVER, MD & EXECUTIVE CREATIVE DIRECTOR
The CTI group’s brands; cti digital, supercharged commerce, Stardotstar, Nublue, Ixis, and now Mosquito form a network of specialist agencies. The group has strategically selected digital-first agencies to form a ’network of specialists' that are able to provide a holistic, integrated offering of which the agility of the service enables teams to act as an extension of a client’s internal team. The group will offer strategic, creative and technical through-the-line services to cater to every business or brand’s growth journey; from backed start-ups to global enterprise.
“As brands require more agility in their digital strategy, they are turning to the energy and flexibility available at boutique and specialist agencies. But then they get stuck managing multiple accounts with different approaches. With the group, we are offering something rare; specialist creative and technical studios, interconnected by strategy lead account management.” NICK RHIND, CEO OF CTI HOLDINGS
Mosquito is a digital-first brand communications agency that combines digital customer experience and engagement with brand building and performance marketing expertise. This combination of skills and experience has enabled them to win over 50 awards in the last 5 years both nationally and internationally. They service across B2B, B2C, FMCG, Pharmaceutical, charity and education. Clients include; Zoflora, Horlicks, Accelerate Tutors, Basketball England, British Nutrition Foundation, Transport for the North and Insync Bikes.
The group added that they will continue to grow by focusing on evolving services as consumer behaviours change and invest in strategy-led account management on an international level.
“Having Mosquito onboard adds a new creative dimension to the group. Their performance marketing and brand building skill sets will give our clients an edge and enable us to build brand reputation and following in addition to their technical capabilities.” NICK RHIND, CEO OF CTI HOLDINGS