Christmas Tree World approached Manchester based digital agency Mosquito with a defined budget to deliver its Christmas campaign with a key focus on increasing brand awareness and expanding its share in the UK artificial tree market.
Mosquito led with a consultative approach to understand the wider business focus and identify long term brand objectives, in order to deliver a strategic and creative solution that was future proofed for longevity alongside a cross platform activation to enhance the customer experience right through to purchase.
Mosquito leveraged its strategic experience in addressable media buying and proposed a cost-effective, multi-platform solution with Sky. Through highly targeted data mapping, using market-leading 3rd party data, the curated narrative had an opportunity to reach large audiences quickly, with minimal wastage and maximum ROI, including wider customer response tracking.
The campaign creative delivered in 10, 15 and 30-second advertising spots, tells the story of a family tradition that spans over the years, centred around the focal point of Christmas; the tree. Activated through a multi-channel social strategy and bolstered by a targeted TV advert through Sky AdSmart.
By choosing Sky AdSmart as a media partner, Mosquito strategically placed Christmas Tree World in front of UK audiences online and alongside popular TV channels, using highly targeted data sets such as location, demographic data and household attributes.
"Christmas Tree World needed a clever, budget maximising solution for both creative content production and media activation.”
“The creative execution needed to set the tone for the brand’s positioning, filled with nostalgia, warmth and joy in its brand awareness. Designed to inspire and invite consumers to discover and generate curiosity around the brand through memorable and relatable storytelling." GEMMA JENNINGS, BRAND COMMUNICATIONS DIRECTOR, MOSQUITO
“Mosquito made the process of creating a TV ad very easy. We loved their enthusiasm for the project and they expertly managed every stage from idea to production. We were delighted with how well our Brand was communicated in the ad and the performance stats showed our audience liked it too. Well done & thank you Mosquito!” BEN WRIGHTMAN. HEAD OF MARKETING, CHRISTMAS TREE WORLD
Christmas Tree World remains a long-standing client of the CTI Group, providing ongoing e-commerce, CRO and hosting support after previously helping the brand with a complex website migration.