Mosquito Digital has forged a fresh and new approach to TV exposure for cosmetics brand Collection. Developing a 360 multi-platform strategy across TV, digital and brand properties sees Mosquito creating awareness for Collection via sponsorship, product placement and extensive digital and second screen activation around the new programme "Show Me Your Wardrobe". Twitter: #SMYW
Co-funded on an AFP deal with Sky Living the Show is Collection's first foray into broadcast and utilises the brand partnership with girl band Fanfair, who appear in the sponsorship bumpers, also produced by Mosquito.
