Mosquito is delighted to celebrate the latest Mobile award for Best B2B Mobile App by the Effective Mobile Marketing Awards (EMMA's 2011).

The App designed by Mosquito for Trader Media Group allows dealers across the UK to manage and advertise their vehicle stock in real-time. The graphical user interface (GUI) and interaction design was produced by Mosquito's design team, providing an easy to use, intuitive user experience.

The Dealer Portal Mobile app allows dealers to manage their advertising any time, anywhere on their iPhone. Dealers can take photos of their stock on their iPhone, view their forecourt and edit adverts, all on the move.

To ensure that enough dealers had iPhones, Auto Trader ran a promotion which gave away a free iPhone to dealers who purchased a particular mobile advertising product bundle. 1,250 dealers took up the iPhone offer.

Results: 1,788 dealers have logged onto the app since launch, representing about 19 percent of the online Dealer Portal users. 66 percent of app users return each month; 40 percent of app users uploaded an advert in August 2011.