"Mobile has transposed consumer behaviour from being passive to engaged and connected; presenting the opportunity for brands to be more targeted, resourceful and measurable." ANTHONY DIVER, MD
The Drum, asked a cross-section of leading experts operating in the mobile space:
'How is mobile changing the world?'
Cheshire & Manchester digital agency Mosquito were asked to contribute to the report on both current and future mobile trends.
Anthony Diver, Director summarised the report:
"Mobile has transposed consumer behaviour from being passive to engaged and connected; presenting the opportunity for brands to be more targeted, resourceful and measurable. The behavioural shift of both consumer and brand is significant; brand communication and engagement now targets a community - not an audience. If brands can adapt as quickly as the consumer does, they will gain trust by delivering to consumer expectation and reap the rewards though a long-term engaged community."
