Managing Director Anthony Diver accepts the prestigious award for “App of the Year” at the 2015 Prolific North Awards Ceremony held in Manchester’sLancashire County Cricket Club.
Raymond Murphy's English Grammar in Use app, developed by Cambridge University Press and Mosquito, has been named winner of the Prolific North's App of the Year award.
Murphy's Grammar in Use books are known and loved the world over. First published in 1985, for 30 years they have helped tens of millions of students worldwide with their English language studies. The app version, launched in 2014, delivers the grammar reference and practice exercises from Murphy's best-selling, intermediate level book in an innovative way, re-working the content to suit mobile devices.
The Prolific North's App of the Year award celebrates the best mobile application that displays an understanding of its target audience, as well as being creative, appropriate and successful, with judges also looking for significant achievement in terms of sales and/or downloads.
Since launching in 2014, the English Grammar in Use app has been downloaded by around half a million users across the iOS and Android app stores, and the numbers are growing daily.
Managing Director Anthony Diver and Technical Manager Philip Crowe accepting the award for “App of they Year”.
“Murphy’s EnglishGrammar in Use stands head and shoulders above many other language learning apps.” IAN COOK
Ian Cook, Senior Marketing Manager at Cambridge University Press, said; 'Since launching the app last year, it's proved hugely popular in a large number of countries around the world, from Brazil, to Russia, to South Korea. We're therefore delighted that it has now also been recognised by Prolific North.
'This shows that Murphy's English Grammar in Use not only stands head and shoulders above many other language learning apps, but in terms of technical build and user experience, it also competes with some great apps in very different categories.'
The judges described Murphy's English Grammar in Use as 'truly global' with 'testimonials from people all over the world'. All of this is testament to the achievements of the teams at Cambridge University Press and Mosquito, as well as Raymond Murphy himself, who worked collaboratively for over 12 months to deliver an app that enhances the learning experience whilst remaining true to the original aims of the book, written 'with the learner in mind'. The teams have contributed to keeping this classic grammar reference and practice text relevant and accessible to new generations of learners.
Murphy’s English Grammar in Use has been downloaded downloaded by around half a million users since its launch in 2014.
Cambridge University Press is part of the University of Cambridge. It furthers the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence.
A pioneer in its field, the Press is committed to supporting innovation in learning and teaching. It publishes without boundaries, ensuring its resources are accessible across the globe, in print, online and other digital formats.
Playing a leading role in today's global market place, the Press has over 50 offices around the globe, and distributes its products to nearly every country in the world. It publishes 50,000 authors based in over 100 different countries.
For more information about the English Grammar in Use app, click here.
