Spread

The digital space is the ideal place to bring like-minded brands together to share the cost of accessing consumers. Brand partnering makes sense when budgets are tight and a neighbourly non-competing brand can offer a directly relevant database, complementary products as promotional prizes or sampling opportunities,  not to mention fresh content for your site and another reason for consumers to interact.

We have many successful case studies to demonstrate the effectiveness of this approach for both FMCG and niche products.
Call us to discuss how we can make your marketing budget go further.

The most highly trafficked websites in the world are social media sites.  If you are going to use them, communication within them has to be relevant, credible and interesting.

Many brands already have a social media presence, however surprisingly 46% of brands don't have a social media strategy. Having a Twitter, Facebook or YouTube page is a good start, but without a focussed plan to build upon a social audience with good content, unique experiences and continual interaction, brand reputation can suffer. Social media needs to work hard and provide value to your business or organisation. We deliver against set KPI's and report to you directly of progress and achievements.  We can even help you realise opportunities to monetise your content.

There are thousands of social media sites online and many offer unique benefits for your consumers. Below are the most well known, but as part of the planning stage we would assess your brand and business objectives to see if any niche or sector specific social media site would provide a competitive advantage for your business.

Facebook - With 800M active users we know how to get the most out of the Facebook platform to increase your brand's share of page likes through engagement programmes that embrace compelling content all the way to interactive apps that go viral and reach a large audience.

Twitter - From setup and guidance to a full service management programme that engages, interacts and reaches your consumer base, we have a social media solution that will suit you.

LinkedIn - A program designed for B2B requirements, we help set up your individual or business within the context of both your existing network and wider industry to reach your business potential.

We also have extensive knowledge in the YouTube, Foursqure, Last.Fm, Tumblr, Technorati platforms and many, many more...

Through the social nature of the web, appealing or incentivised content can be spread like wildfire.   Mosquito is experienced in producing content designed to be shared and spread, resulting in high consumer interaction which ultimately results in increased business and wide online reach.

If your site is not listed on the first page of search results you will lose visitors, limit brand awareness and miss potential conversion.  81% of users find new websites using search engines and top ten results receive 80% more traffic.
We devise creative strategies to get you there and keep you there, at a cost that suits any budget.

To achieve this, a set of techniques and scientific measurements are applied on and off page to increase and sustain page rankings in Google / Yahoo / MSN.

There are five main areas to an effective SEO campaign:

- Key-phrase / target audience analysis and management

- Site optimisation

- Content optimisation

- Link building / social building

- Evaluation, reporting, enhancing and continual improvement

Mosquito use all these tools to ensure that new customers find you and perceive your brand as a Page 1 player.

SEO MONTHLY MAINTENANCE
SEO requires off-page activity to support the credibility of the site's content and structure via incoming backlinks. Every link to your site is casting a 'vote', simply, the more links (votes), the more credible your site becomes and in turn will rank higher in the search engines as a high authority site. Let us build these backlinks and give you the peace of mind that your brand is consistently visible.

Customer relationships are as important (and can be as tricky) as your own. It is imperative to use your marketing database to sustain communication with each and every registered consumer to encourage participation, retention and referral.  The brands that create the image of a personality in their customer's minds succeed way above those that don't.

We produce content that is informative, useful and interesting to your audience; our content delivers high open rates and click through rates (up to 99% for a recent campaign).

E-MAIL BROADCASTING
Mosquito manage the entire broadcasting process, from blank screen template to timely delivery to all subscribers. Using a dedicated CRM system, all database records can be centrally managed including automated unsubscribe and new registrants. This helps reduce any duplication and ensures unsubscribers don't receive unwanted emails.

Each newsletter is vigorously tested on all popular platforms and email clients before the broadcast is sent out. This ensures each email looks its best and provides the best possible click through rate.

E-MAIL REPORTING
ECRM relies on metrics and that's why we fully track every email sent out. This allows us to develop the campaign and learn your brands user habits.  We A/B test content to compare response rates to optimise campaigns, which also allows us to segment databases to specific readership trends.