Cheshire based digital agency Mosquito have added girl band The
Sugababes to their growing roster of 'personal branding' clients
with a high profile online promotion of the band's new single
'Freedom' and brand partnership with Nokia.
The micro site, developed by Mosquito for London based Crown
Music launched the comeback of the band and also awareness of the
new pink N8 mobile phone from Nokia.
The agency, worked alongside several agencies including Yahoo!
and global agency W&K to deliver the campaign.
Mosquito designed the Sugababes new identity along with the
Nokia brand partnership website. A competition mechanic
within the site was developed to engage fans and spread the message
through social networks.
Other digital 'personal branding' projects won and further
developed by the agency this year included the design and build of
a vocal coaching iPhone app for the X factor and Britains Got
Talent's Yvie Burnett.
